Insights
Writing we would publish whether or not you hired us
No listicles, no borrowed takes, no statistics we cannot trace. This is the working sample: if you disagree with how we think here, you will disagree with our advice, which is exactly what the discovery call is for.
Answers first
About these articles
- What does Elvare publish here?
- LinkedIn, Content strategy, Measurement, Reddit, Personal branding. Long-form pieces with a position, written for people evaluating whether the thinking holds up before they hire anyone.
- Is any of it behind an email form?
- No. There is no gate, no popup and no newsletter requirement. If an article is useful, it should be readable in one click and quotable by search engines.
- Are the statistics in these articles sourced?
- Yes, and where a claim cannot be traced it is labelled as a limitation rather than presented as fact. Elvare does not publish borrowed numbers that cannot be verified against the original source.
- How do the articles relate to the services?
- Each piece supports a specific engagement and links to it, so you can read the method before buying it. If you disagree with how we think here, you will disagree with the advice, which is the point of publishing first.
Library
All articles
Each piece targets a single query and one job. Related services are linked at the end of every article rather than sprinkled through it.
How to Build a LinkedIn Content Calendar for a B2B Founder
Build a practical LinkedIn content calendar around buyer questions, founder expertise and a sustainable publishing rhythm, with a reusable monthly planning template.
A LinkedIn Profile Checklist for B2B Founders
A practical LinkedIn profile checklist for founders: clarify the audience, improve the headline and About section, add credible proof, and make the next step clear.
How to Turn Customer Conversations Into Useful B2B Content
A practical, privacy-conscious process for turning customer questions into original B2B content without exposing confidential details or inventing customer stories.
How to Brief a LinkedIn Ghostwriter So the First Draft Is Right
What to hand a LinkedIn ghostwriter (the inputs, the voice guide, the approval rules) so drafts come back sounding like you instead of like an agency.
How to Measure a Personal Brand Without Fooling Yourself
A measurement framework for personal branding and founder visibility, leading versus lagging indicators, honest attribution, and the metrics that should be discarded.
Founder-Led Marketing: What the Evidence Actually Supports
A clear-eyed look at founder-led marketing, what research shows about thought leadership, where the claims overreach, and how to run it without betting the company.
The Structure of a LinkedIn Post That Earns a Conversation
A field-tested structure for substantive LinkedIn posts (the opening, the argument, the proof and the close) plus the formats that reliably underperform.
A Personal Brand Strategy Framework You Can Run in a Weekend
A practical five-part framework for building a personal brand strategy (position, proof, audience, channels and measurement) with the tests that kill weak ideas.
Editorial roadmap
What is being written next
Published openly so readers can request topics and so the roadmap is held to account. Prioritised by search demand and by what prospects actually ask on discovery calls.
A step-by-step audit of every public surface, with the exact searches to run on your own name. Supports personal branding consulting.
Evidence-led comparison for professionals deciding where to invest. Supports LinkedIn profile optimization.
A repeatable community-research method, including what to record and what to ignore. Supports Reddit marketing.
The repurposing pipeline in full, with worked examples of one asset becoming a fortnight of output. Supports content marketing strategy.
Questions
Reading, quoting and reuse
- Can I quote or republish an Elvare article?
- Quote with attribution and a link, freely. Republishing in full requires written permission, mostly so we can check the context has not been altered.
- How often is new material published?
- When a piece is worth publishing, not on a fixed calendar. The editorial roadmap on this page is public so readers can see what is queued and request topics.
- Do the articles include client examples?
- Where permission exists and facts can be verified. Otherwise examples are constructed illustrations and labelled as such, because invented case studies are the fastest way to lose a knowledgeable reader.
Next step
Would rather just talk it through?
The articles are there so you can evaluate our thinking before spending any time. If what you have read holds up, the discovery call is thirty minutes and costs nothing.